Woman with long curly hair sitting at a green outdoor table using a laptop, with a stack of books beside her, in a garden setting.

The Rose Approach

A strategic 3-step process to help authors make the right publishing moves with clarity and confidence.

  • Before exploring any publishing path, we get clear on your vision.

    What’s included:

    • 1:1 deep-dive strategy session to understand your publishing goals (traditional, hybrid, indie, etc.)

    • Review of your manuscript or proposal (if available)

    • Feedback on book positioning, audience, and long-term career goals

    • Clarification of your book’s unique value in the market

    How I help:
    I become your thought partner—helping you distill your message, align your goals, and set realistic expectations before you make any big decisions.

  • Your book doesn’t exist in a vacuum. I analyze where it fits and how to pitch it effectively.

    What’s included:

    • Market research on genre/category performance

    • Reader trend analysis to inform positioning

    • Agent/publisher wishlist and backlist research (what they want vs. what they’ve sold)

    • Comparable title analysis for pitches or positioning

    • Strategic advice on publishing path: traditional, hybrid, or independent

    How I help:
    I pull from industry data and real-time insights to shape a smart, tailored strategy that fits your goals—no guesswork.

  • Once you’re clear and positioned, we connect the dots.

    What’s included:

    • Query letter or pitch review (or writing support)

    • Introductions to aligned agents, hybrid publishers, or PR/marketing partners

    • Personalized submission strategy with timelines

    • Consulting on early calls and negotiations

    • Guidance on evaluating offers and navigating terms

    How I help:
    I open doors and help you walk through them—with confidence. Whether it's crafting your pitch or preparing you for a meeting, I guide you at every step.

Three Ways I Can Support Your Author Journey

Self Publishing

Own It All—With Expert Guidance
True indie publishing—community-driven, collaborative, and author-owned

    • Teach you every step of the process.

    • Handle all general contracting.

    • Deliver a final product you fully own.

    What I don’t do:

    • Marketing or publicity (but I’ll connect you to the right team for your goals and budget).


Authors with a Clear Vision—Expert Publishing Support
You know exactly what you want for your book. Now let’s make sure your publishing path supports that.

Hybrid Publishing


  • After discussing your book goals, I’ll provide complimentary introductions to trusted collaborators and execute custom outreach to potential new publishing partners.

    Whether you're negotiating with a hybrid press or vetting a partner, we ensure you don’t go in blind.

  • Providing industry perspective on what’s standard (and what’s not) along with targeted guidance on what terms support your book goal.

    $400 for the first 3 contracts. $50 per additional document.

Most Popular Approach

Submission Toolkits for Serious Authors
For authors pursuing adult or YA fiction/nonfiction in the commercial market.

Traditional Publishing

    • Query Letter Development: Done-for-you language that showcases your book without the awkward self-promotion.

    • Custom Query List: Curated list of agents or indie publishers based on your genre, audience, and goals (no spray-and-pray approach).

    • Comp Titles & Market Positioning: Recent comparables (from the past 4 years) to help argue your book's salability and market fit.

  • All of the Basic Toolkit for Fiction plus:

    • First Pages Polish (agent-ready prep)

    • Manuscript-to-Market Evaluation (from an agent/publisher lens)

    • 1-page Synopsis (written after full read)

    • Query Letter Development: Done-for-you language that showcases your book without the awkward self-promotion.

    • Custom Query List: Curated list of agents or indie publishers based on your genre, audience, and goals (no spray-and-pray approach).

    • Comp Titles & Market Positioning: Recent comparables (from the past 4 years) to help argue your book's salability and market fit.

  • All of Basic Toolkit for Nonfiction plus:

    • Proposal Guidance (feedback on structure, gaps, comps, marketing plan)

    • Contract Review (within 120 days of wrap-up)

  • Includes all of the Basic Toolkit for Nonfiction plus:

    • Full ghostwritten proposal based on your outline or complete manuscript.

    • Includes research, marketing language, and 3rd party proofreading.

  • Need help deciding between Traditional and Hybrid?


    Try the Find-Your-Fit Toolkit—includes ToolkitPlus + tailored hybrid publishing strategy sessions.

  • Do you only need Query Letter Templates? Or maybe you’re just looking for a Manuscript-to-Market Evaluation?

    In either case, contact Rose for custom pricing for one, unbundled service on a timeline that fits your needs.

What clients are saying

★★★★★
"Rose is an absolute gem — knowledgeable, well-connected, and a joy to work with. She transformed my query letter with thoughtful research and industry insight, ultimately connecting me with my publisher. Her deep understanding of the publishing world turned what felt like an overwhelming process into an exciting and rewarding journey. Choosing to work with Rose was one of the best decisions I made."

Author, Maybe a Note Would Help
★★★★★
"As a first-time author I had no idea who to call, how to go about things, or what my next steps were. Rose connected me with the right publisher for me after a conversation about who I was and what I was trying to accomplish. She was knowledgeable, competent and courteous."

Author, Transform Procurement
★★★★★
"Working with Rose Friel was an absolute pleasure. Her attention to detail, professionalism, care and support of my book was remarkable. I highly recommend her. Worth. Every. Penny."

Author, Prepare to be Boarded
★★★★★
"Within our first 30 min intro call Rose helped me determine that my non-fiction book would be best served by traditional publishing — with data and publishing industry context to support her rationale. Fast forward about a year later, I now have offers from agents in hand!"

Author & Documentarian, rep. by High Line Literary
★★★★★
"I never imagined that publishing a book myself would be so full of important details I had no clue about! Rose is worth every cent and more. Her expertise in the self-publishing field makes her an indispensable partner. She walked me through Ingram Spark and answered every frantic email. Rose has been a godsend!"

Author, Come on Down!
★★★★★
"Working with Rose was a wonderful experience. The publishing process can feel daunting, but she made it feel much clearer, more manageable, and collaborative from start to finish. What stood out most was how warm, responsive, and thoughtful she was throughout. I always felt she cared deeply about both the project and my experience as a client."

Author, Beauty Redefined & The Nomadic Soul
★★★★★
"We had not published a book in a long time and the world of publishing had changed dramatically in that time. Rose helped guide us through the process and find a publisher who was a perfect fit for us. We could not have done it without her!"

Joshua Schank
Author
★★★★★
"Rose possesses a wealth of knowledge about the publishing industry. She was my cheerleader, offering invaluable moral support, encouragement, and a balanced perspective during the challenging phase in my search for a publisher."

Shigeko Ito
Author
★★★★★
"Rose is the ultimate connector and knowledge source for all things publishing. Her insights and ability to provide data, information and connections in the industry is unmatched."

Deepika Sandhu
CEO, Soul Sparks Press
★★★★★
"NOBODY knows more than Rose about who might want to rep your book, where to connect to those people, HOW to sell your story to an agent/publisher, and which markets will most value your work. She will also help you decide which kind of publishing is best for you and will walk you through all that with kindness, patience, honesty, and enthusiasm."

Marie Kuipers
Author
★★★★★
"Rose takes the time to discover you, your needs, and your story. She strategically provides insights and connections to link you to the processes and people that can help share your story in the way that matches your needs."

Christine Cooper
Author
★★★★★
"As a new author, I worked with Rose on how to navigate the book industry. She knew her subject matter extremely well and helped me tremendously in the process. I avoided a ton of unnecessary pitfalls and costly mistakes by heeding her advice. Thanks to Rose I've got a killer book!"

Doug Fifer
Author
★★★★★
"Rose is an excellent partner to have in the publishing journey. She's got a strong grasp on the ins and outs of project management, and handles each book with utmost care and professionalism. It's been a joy to work with her and to see how happy authors have been with her guidance!"

Dana Mathias Steele
Designer
★★★★★
"The publishing world is opaque and confusing. Rose has given wise counsel to me and my clients as we try to find them the best publishing partner for their overall goals. She is thorough, accessible, generous, and fantastic to work with."

Marni Seneker
Ghostwriter & Book Coach
★★★★★
"Rose is a publishing mastermind, with more knowledge about the industry than I could ever hope to gain on my own. The greatest compliment I can give is that I trust her. As a ghostwriter and editor, I can confidently send my clients to her, knowing they are in good hands. She has been an invaluable resource — and she was the very first person I let read my novel in full. That's how much I trust her."

Kelsey Adams
Author & Writer
★★★★★
"Key words to describe Rose: Professional › Gracious › Diligent › Skillful › Endlessly patient!"

Gary Pavela
Writer
★★★★★
"Rose has been super helpful in guiding me through the process of finding agents and submitting my novel! There's WAY more to this than I had thought, and I'm super happy to have had Rose assisting me on the way!"

Mike Parent
Author
★★★★★
"To be frank, the modern publishing industry is overwhelming, confusing, and rife with scammers. It's hard for authors to know who they can trust. Time and again, I've seen Rose demonstrate compassion for authors and leverage her wealth of insider knowledge to guide them toward their unique goals."

Peggy Holsclaw
Ghostwriter
★★★★★
"Rose has been killer to work with. She doesn't hand out vague praise or cookie-cutter feedback. She digs into the manuscript, finds what's not landing, and explains why — while still protecting the voice and atmosphere that make the story yours. She helped sharpen my novel into a stronger commercial book without sanding off its identity. I'd absolutely recommend her to writers serious about leveling up their work."

Tyler Schuetze
Author on Submission

In Collaboration With:

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